Gucci - 'Don't Run'

Music, sound design and final mix for Gucci - ‘Don’t Run’. Weird flower blobs, initiating lush lead synths, soothing pads combined with soft cloth textures, leading you through a tunnel of bliss. Gucci campaign, 'Don't Run' is based on the three stages of creative flow - Pause, Perform, and Play. Working with three different animators who each brought their own interpretation of the flow states to life was a truly inspiring experience. The result is three one-of-a-kind pieces.